Property Marketing in Charlottesville, VA: What You Should Know

Property Marketing in Charlottesville, VA: What You Should Know

How often do people stumble upon your Charlottesville, VA property listings? If they're struggling to find you online, the property will remain vacant. You'll miss a chance to start generating revenue.

Instead, you'll begin losing money! Before that happens, start using these property marketing strategies. Reach your target audience and generate more revenue from your investment properties today!

Update the Listing

Does your Charlottesville rental property stand out from the other 20 million properties available in the US? A detailed, eye-catching listing can help you attract more applicants.

Hire a professional photographer to capture beautiful images of your rental property. Make sure they gather photos of the unique features and amenities you offer. Use video footage to create a video tour.

Mention features that help your listing stand out in the Charlottesville, VA housing market. Adding more details will help you attract tenants who have an interest in similar properties with specific preferences. For example, do you allow pets in your rental properties?

To help more people find your listing online, use search engine optimization. Add location-specific keywords to your listing description.

Try marketing the living experience your property offers. Mention nearby stores, venues, and parks.

For effective property marketing in Charlottesville, VA, consider your target audience. Personalizing your listing and marketing campaigns can help you appeal to relevant renters. They'll see that your listing aligns with their needs and interests.

Leverage Social Media

Use the stunning photo and video footage you've gathered to market your property on social media. There are over 4.9 billion social media users online. Location-specific hashtags can help you appear in front of users in Charlottesville.

Make sure your captions are relevant and energetic. Add a call to action that encourages people to book tours and explore the property. To add a sense of urgency, use words like "Now" or "Today!"

Consider creating paid social media ads using platforms like Facebook Ads. Your ads will appear among organic posts. People can click on the ad to find your listing online.

Create a Referral Program

Your current tenants can help you attract more renters in Charlottesville. Create a referral program and encourage your renters to spread the word about your available units. Reward them with a gift card to a local restaurant or store.

Leverage word-of-mouth marketing to reach new renters on and offline. Ask your existing tenants to share their reviews and thoughts. Future tenants may feel more inclined to trust you after reading a review.

Choose Full-Service Property Management

A full-service property management company can develop your property marketing strategy. They'll know of effective tactics you can use to stand out in the Charlottesville, VA real estate industry.

You can use their additional services to streamline operations. For example, they can help you screen tenants and increase lease renewals. With their help, you can boost your ROI.

Reach Renters With Property Marketing

You don't have to develop your property marketing strategy alone. Consider outsourcing to a full-service property management company. With help, you can use effective strategies to reach renters in Charlottesville.

Want to hire the best property managers in Charlottesville? PMI Commonwealth has nearly 20 years of industry experience helping landlords like you. Contact us today to discover how we can improve your marketing strategy.